Trust
Sales teams need software they can rely on every day, with clear records, dependable performance and local people who understand the work.
About Charm CRM
Australia's own sales technology business
Charm CRM is a pioneering force in sales management solutions, built on trust, simplicity and effectiveness. We are purpose-built for sales professionals, shaped by salespeople for salespeople, and backed by local Australian support.
Our story
Here's a little about Charm CRM.
Charm CRM is a pioneering force in sales management solutions, built on trust, simplicity and effectiveness. Our story comes from a deep understanding of the sales world, and it shows in every part of the product.
Charm CRM is purpose-built for sales professionals. It is not a repurposed tool borrowed from another industry. It has been shaped by salespeople for salespeople, and refined through real-world feedback from the teams who use it every day.
The result is powerful, intuitive features at a competitive price. It is almost like magic. And because we are a local Australian business, help comes from people who understand your market and are ready when you need them.
We see ourselves as a long-term partner, not just a software provider. We tailor Charm CRM to your team's unique sales process, guided by our core values: trust, productivity, simplicity and effectiveness.
Our values
Revitalising not reinventing sales technology solutions.
We focus on empowering and enhancing the systems you already have, rather than overhauling them completely. Four core values guide every decision we make.
Productivity
We remove manual admin and busywork so salespeople can spend more time selling and less time wrestling with their tools.
Simplicity
Powerful features should still feel intuitive. Charm CRM keeps the experience clear so teams can get value from day one.
Effectiveness
Every feature earns its place by helping teams manage their pipeline better and make smarter, faster decisions.
Our mission
Simplify and streamline the sales process for all.
We empower sales teams with intelligent, trustworthy and efficient software that facilitates easier management and better decision-making.
Our vision
Sales that is seamlessly integrated and universally accessible.
We picture a future where sales is seamlessly integrated, effortlessly manageable and universally accessible. We aim to be the leading force in innovative sales management solutions, with a lasting commitment to simplicity, effectiveness, trust and a productivity-first approach.
Our team
Meet the leadership team.
Glen Perry
CEO, Charm CRM
Glen leads Charm CRM with a focus on long-term customer relationships and technology that delivers clear commercial value for sales teams.
His priority is a platform that helps organisations improve efficiency, data quality and performance, backed by support people who genuinely understand the sales world.
Ben Macpherson
CTO, Charm CRM
Ben leads the product and technology behind Charm CRM, shaping the platform from the ground up around the real needs of salespeople.
His focus is practical engineering: scalable systems, reliable performance and intuitive tools that solve real problems without adding unnecessary complexity.
Ready to see it?
Improve your process and make work easy.
Book a demo with Charm CRM and see how a sales CRM built by salespeople can fit the way your team works.